281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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Is Hubspot Really the Category Leader?
Most categories, there's nobody creating demand any more because of the metrics that i talked about. So if hub spot was smart, they would have gone out and created demand inside of a a mid market and enterprise segment to show how much better their product has got since two thousand 13. But they don't. Everyone just keeps using sals force because nobody. is crading demand for it.
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