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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

CHAPTER

The Life Cycle of Personal to Business or Professional and Then Multiplayer

Notion has a top of funnel that's equivalent to a B2C company. The product team is the main driver, I would say, of expanding for those initial sign ups and small teams to add more and more people. We do quarterly planning and then the teams meet weekly at Notion.

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