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EXCLUSIVE: How Adidas Took On Nike In The Shoe Wars

The Real Science of Sport Podcast

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The Future of Technology

Glowball is a company that has been in business for nearly eight years. Founder and CEO Simon Tocumi says he still feels like a little kid every time he gets a new sample of the shoes they're working on. He believes bespoke running shoes could be coming down the line, but only if there's more research to back it up.

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