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Retail Media Summit 2023 Recap

The CPG Guys

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AI and the Future of Product Development

I think it's about to transform this whole space. We've built an entire ecosystem around keyword optimization and keyword bidding through ad tech. But I think we're going to fast move away from keywords and really the search behavior is going to be a lot more contextual. That will allow some of these search engines or virtual assistants to access a lotMore contextual data around products, including user generated content.

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