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The Importance of Backstory in a Webinar
A lot of the webinars are specifically designed to not really answer any kind of question that initially hooked you into it. It's basically just a three hour pitch that is building you up to this like suspense and hype around, Oh God, like I really need this. You may even be told that the webinar is live. Most of them, in fact, almost all of them are not live because obviously they just wouldn't be scalable but you're told that it's live.