What if You Don't Pay, What Do You Get?

I'm not sure if subscriptions are going to really cut it though. It's going to be so hard to get all of that revenue and advertisers are running away as well. So the thing is, because it's locked away, I would know that a lot of other people wouldn't want to pay. "Maybe just the overall idea of paywalling, I think probably would have, even if it would have taken a few people off the side"