The Evolution of the Blue Ocean Strategy in the Digital Age
Capability Amplifier
The Blue Ocean Strategy
A blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space. It's about creating and capturing uncontested market space, thereby making the competition irrelevant. Mike: When you're operating from a sense of unlimited possibility and potential thinking, not just 10x, but a thousand x, I think that to me is blue ocean. If you think you're thinking too small, this is the answer you're looking for.
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