The Data-Driven Entrepreneur: Mastering Customer Success (with Dan Henry) Pt.2 - June ‘22 | Ep 519
The Game with Alex Hormozi
00:00
How to Engineer Word of Mouth
Dan Cevallos: "I already knew all this stuff, but I didn't know I knew it" He says he used a technique called the ethical shrill to get more people on his webinars. It's where you hire people to come into a room and you pay them to buy the product in order to create crowd psychology or mob mentality. But tactically, since you believe that word of mouth is one of the best things, like if you were to go to a company and say, Hey, listen, here's how you're going to increase your word of mouth. What would you tell them? This is a good question. And what I thought was, yeah
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