The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

281. Outsmart Your Brain with Dan Willingham

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Memory

The author of a new book on memory talks about his research. He found that your intention or desire to learn contributes little to whether you'll learn something. Memory comes for free, he says; it's all in the cognitive processes we engage when encountering things. "Processing meaning, thinking about what things mean is going to be the most helpful for memory"

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