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#013 Cliff Kuang: Optimizing User Interface And The Massive Opportunities Within Design

Smart Friends

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The Importance of Metaphors in Product Design

The book is a collection of short chapters on the subject of product design. It's written in an open-ended style, so that people can make their own connections between it all. The author says there are three main concepts: metaphors, feedback and mental models. He also explains why he thinks some digital products have been more successful than others.

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