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‘The Marvels’ Is Here. Is It Too Late for the MCU?

The Big Picture

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Movies as Public Goods vs Commodities

This chapter explores the funding structure for movies in Europe and the US and the contrasting approaches of treating movies as public goods in Europe and commodifying them in the US. It delves into the pressures of marketing and capitalism in the film industry, and raises questions about artistic ambition and monetization.

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