Navigating Buyer Awareness Stages for Sales Success

Are you pitching your packages and pricing on discovery calls?

If so, listen up.

You might be booking couples with your current approach. But are you booking as many as you could if you chose to delay your pitch…

Until they were at the right stage in the buyer’s journey?

Until you’d built enough trust and respect with the couple?

Until they were eager to hear that kind of information?

Until all the decision-makers were paying attention?

In today's episode, I’ll share a story about how a salesperson recently struck out on a major sale with me, why it happened, and how it’s - unfortunately - very similar to the sales approach many wedding professionals take with their inquiries.