What Matters Most for Growth?

Growth is all about net marketing, a using whatever channel you can to get what output you want. Retention is the single most important thing for growth. If we can get people on and get them wramped up, they stick on facebook. When i joined facebook, the product was three days old. We used this analysis to understand how much growth we were going to have in that market as well. Within 90 days of the product launching, we were able to use this technique to be able to out what the one year value of an advertiser was. And we predicted it for f the first year to 97 % of what the number turned out to be.