In this powerful episode, Marc Adams shares his remarkable journey from a stage 4 cancer diagnosis to a full recovery—and how that experience inspired him to rethink private equity. Now leading Acquisitions for You, Marc helps business owners double their company’s value and cash out tax-free—without debt, dilution, or outside capital.
With 40+ years in leadership, IPOs, and M&A, Marc discusses his “Double and Keep It” framework, raising over $350M to support non-traditional exits, and how PE firms can create more value by going deeper into operations. He also shares how a question from his 10-year-old son sparked a mission to help business owners keep more of what they’ve built.
⏱️ Timestamps
00:00 – Intro to Marc & his corporate background
01:27 – Life-changing cancer diagnosis during the pandemic
05:34 – A pivotal question from Marc’s son: “Who helps the business owners?”
07:01 – Miraculous recovery and new purpose
09:24 – Writing a bestselling book to help owners increase value
10:16 – The “Double and Keep It” framework explained
11:43 – $350M raised to support exits without debt or dilution
13:08 – How structuring right helps owners keep 70–90% post-sale
15:01 – Helping younger founders take chips off the table
18:52 – From $140M to $1B valuation: how it was done
22:09 – Case study: $0 to $950M in 18 months
23:36 – Why PE must engage with operating teams
25:26 – Reducing founder resistance and aligning incentives
27:49 – Leaving room for buyers’ value creation
30:09 – Example: $6B tech buyer building value via synergy
32:29 – When forced changes from PE go wrong
34:28 – Why personal brand and social media matter more than ever
37:21 – 19-year-old entrepreneur’s turnaround and success
40:38 – Helping overlooked businesses unlock true value
42:02 – How to connect with Marc and access his free resources
📘 Resources
Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.
🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/
🌐 Visit Raw Selection: www.raw-selection.com
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