Why Science Isn't the Best Language to Reach Large Numbers

Images are a key part of communicating climate change, and shape how we understand the crisis unfolding around us. But while lots of research has been done into the language we use to talk about climate, images are often left out of the conversation. As a result, over time, a limited set of images have come to dominate how we think of climate change – like polar bears and melting glaciers - which haven’t kept up with the changing conversation about the crisis. All too often, these images tend to be abstract, removed from our daily lives and typically don’t feature people - when we know that climate change is happening all around us, all the time, and is very much a story with people and communities at its core. So how can we develop a new, and more effective visual language for climate change? What kind of images ‘work’ to both convey the urgency of the crisis as well as inspire behavioural change? And what are some of the ways in which photographers are seeking to represent the crisis in a way that transforms apathy into action? Guests: Cristina Mittermeier, photographer and conservationist Arati Kumar-Rao, National Geographic Explorer and photographer Toby Smith, Programme Lead at Climate Visuals Saffron O’Neill, University of Exeter Presenter: Neal Razzell Producer: Zoe Gelber Researcher: Lizzie Frisby Series Producer: Alex Lewis