Consumer Confidence Falls, Elf On The Shelf Tradition Lives On
Bloomberg Businessweek
00:00
Confronting Counterfeits and Christmas Cheer
This chapter explores the challenges online retailers encounter with counterfeit products and their commitment to brand integrity. It also highlights the joy of holiday traditions and the behind-the-scenes efforts that ensure memorable family experiences, blending humor with the seriousness of the counterfeit issue.
Transcript
Play full episode
