How to Kill Criteria for Commercialization

In five to ten years commercialization say what's the goal right how long are we going to continue to do this and then and then what are the signals that we could see that would tell us that we ought to stop. So you're basically writing that stuff down in advance a very simple example of a kill criteria is a turnaround time on Everest if at 1 p.m. you're not where you need to go you got to turn around period. I actually did like a kill criteria exercise with a group of sellers sellers being very gritty people who lived close to deal but like everything else with selling you have a bunch of stuff that's at the top of your funnel so qualify things out really

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