You Think Niche Pursuits Is Already Doing Well?

I'm going to kind of sprinkle in a lot of the things that I think you were testing, doing, et cetera. And then also see how that played into your strategy. The beauty about it is that I've kind of gotten a moonlight along the way by whether seeing stuff you've tweeted or having conversations with you offline throughout the year. So there's not a lot of people that are continuing to search for a lot of my old posts. They weren't SEO friendly posts.