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12 things we've learned from 12 years on YouTube

The Colin and Samir Show

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The Importance of Focusing on an Audience

If you want this to be fulfilling, if you want it to be also probably commercially viable, you have to focus on an audience that you want to serve over the long term. And then you have a community that you truly want to provide value to and that you are a part of that's probably the most important thing. I mean, I don't know what you have coming next so maybe it's not the most important. So keep listening.

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