Our brain cannot switch back and forth context like this. We have a whole bunch of different conversations and they require different spires and cadences, but they all look the same. So now you have to check all the time, which is a disaster because as I document in detail in that book. And so it created a cognitive disaster and it's all in accident. There's no reason why this has to be the way we collaborate. It's just the least common denominator."

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