S1E4: Bain-Style Case Study: Lamp Market in Mexico
Strategy Simplified
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What's the Replacement Frequency of Lamps?
5 billion represents all of the lamps that anyone would own in Mexico. So if we think about the market size, what if we did it on a per year basis? How often are people buying those? Totally. And so, you know, I'm thinking about lamps last quite a long time. You know, my guess is at least starting off, we would have even lower than that.
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