Embracing Values for Entrepreneurial Success

For many of us, uncertainty is nerve-wracking. However, many of our best achievements and meaningful experiences come from a trying time of ambiguity. INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr argue that uncertainty and possibility are two sides of the same coin. By learning to welcome and cope with the gray area, an individual can reach better outcomes. They reviewed research and interviewed innovators and changemakers to share best practices of stepping proactively into the unknown. They wrote the new book "The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown" and the HBR article "How to Overcome Your Fear of the Unknown."