How to Build a Platform With Multiple Characters

The app was paid on. Initially it was absolutely free and we had that understanding that look this is a huge opportunity right. There are these characters children love they are all fragmented in India let them just bring them together every single characters lined with different studios at different places not creating wholesome holistic environment so that was my opportunity. And why did you choose an Indian character considering that you're the kids you were teaching were in Singapore would they connect with little singer? So to be very honest my idea was always to make it for India as an audience. My natural affinity having grown up in India spending so much time in tier one tier two tier three cities was India because of its sheer population.