
The Hourly Trap
Ditching Hourly
 00:00 
What Happens When a 20 Thousand Dollar Air Quotes Price Hits the Value?
In an hourly situation, the price is not really a price. It's an estimate of hours multiplied by an hourly rate. However, the claent is going to treat it like a price because they have to make a buying decision based on it. As the project progresses and the costs turn out to be higher than estimated, the price rises with the cost as they are tied together.
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