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15min chapter
2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year
The Digiday Podcast
Mergers and Market Dynamics: The 2025 Outlook
This chapter explores the evolving landscape of mergers and acquisitions within the media and advertising sectors, with a focus on significant deals like the potential Omnicom and IPG merger and the stalled Kroger-Albertsons collaboration. It discusses the implications of these changes for creative strategies and business dynamics, particularly as companies navigate cost-cutting and shifts towards high-margin businesses. Additionally, the chapter addresses the regulatory landscape and investment strategies shaping the future of advertising growth and corporate mergers by 2025.
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