E16: JD Miller’s CRO Playbook for PE-Backed Companies
The Revenue Leadership Podcast with Kyle Norton
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Navigating Annual Planning Challenges
This chapter focuses on the complexities of the annual planning process in business, highlighting the need for data-driven decision-making and collaboration among teams. It discusses the challenges faced by Chief Revenue Officers in aligning realistic growth targets with executive expectations and emphasizes the importance of ongoing monitoring and adaptability. Key concepts such as the 'win creation waterfall' and the significance of trust between sales and marketing teams are also explored to enhance organizational efficiency and performance.
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