The 2% with Eric Partaker cover image

REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%

The 2% with Eric Partaker

00:00

Shoemaker - The Untold Story

Shoemaker is the untold story of how Reebok brand was built. The factory floor was so weak, you had to keep the machinery on the perimeter of the floor so that it wouldn't fall through. Shoemaker: I've built a few different businesses over the years and when it comes to naming a business, oh my gosh, it's just so difficult.

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