The Consumer Psychology of Adopting AI
HBR IdeaCast
Navigating Barriers to AI Adoption
This chapter examines the psychological barriers that impede the adoption of artificial intelligence and how its perception as 'human-like' influences resistance. It identifies five key challenges to acceptance, including complexity and emotional understanding, supported by a case study on an Italian apparel company. The discussion also addresses strategies for making AI relatable, the varying perceptions of AI across contexts, and the implications for user control and reliance.
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