RV E24 - Reaching a Niche Audience, CMO Hiring Advice, Finding Strategic Clarity, and more! | TikTok Live 25
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B2B Companies Creating Demand Is the Missing Piece
If you're not competing with anyone, you pretty much have to go all in on demand creation. Companies should be scrutinizing each of those different programs against how much here a pipeline you create per dollar and advertising spend. Is the pay after pay for performance agency model sustainable? This is what outsourced SDR firms do. It was sustainable until it wasn't. The only way that you have an external firm that's going to be able to get paid for performance is in e-commerce models where there is no sale.
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