Sounds Like A Cult cover image

The Cult of Apple

Sounds Like A Cult

CHAPTER

Apple Is Born in Manipulation

"I want to defect out of the goddamn cult of Apple, but I can't because that's the thing is that the tech is good. And yet it wasn't always, you know, we were talking about how manipulative it is to sort of like coerce and trick you into having to get a new product every couple months or years," he says. "When Steve Jobs first presented the iPhone, it didn't fucking work. It was just a toy."

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