Introduction

"What would the first 90 days look like if you were tasked with implementing a demand gen and content strategy in an effort to move beyond the traditional lead gen approach?"

So you want to move beyond traditional lead generation and start creating demand in 2023…But you don’t know how to kick off those efforts?

The first 90 days are critical because if you’re not able to show some early signs of success, there’s a good chance your program will get axed before it ever has a chance to get going. In this episode, Sidney and Sam talk about the 3-step process they recommend to companies that are switching from lead gen to demand gen for the first time.

The three steps they go over include:

1. Knowing your historical data

2. Laying out a foundation

3. Building a content engine to support the framework

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