4min chapter

Hidden Brain cover image

The Easiest Person to Fool

Hidden Brain

CHAPTER

Refusing to Apologise, It Makes You Feel More Empowered

In a study conducted some years ago by researchers in australia, they asked volunteers to think of a time when they did something wrong and apologized for it. Researcher tyler ocimodo explains what they found, when you refuse to apologize, it actually makes you feel more empowered. Of that power and control seems to translate into a greater feeling of self worth. In some ways, this sounds like the inner dictator. See the totalitarian ego at work. Sadly, staying attached to our wrong convictions makes us feel strong. And logists have also found for decades that the act of resisting influence only further fortifies our convictions. We end up sealing our beliefs in an ever more impen...

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