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The Future of eCommerce Looks Different Than You'd Expect

eComFuel

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How to Avoid Costly Hiring and Software Mistakes

Andrew Keen: There is a class of short form content creators, specifically people on TikTok or YouTube shorts who have made their whole persona in analyzing consumer brands. He says they can use this critique to draw some sort of conclusion about the quality and belovedness of a brand. Keen: I wonder if it's also just about competition and what you're used to, right? Like 20 years ago, people didn't spend most of your life online. Now they spend most of their life on time.

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