When you give your idea to ten people, you'll get back ten different answers of what they think about it. You have to find the five to ten % that they all have in common and that's what's really wrong. No book is ever perfect; you just got to find what’s really wrong with it, and then fix that, and thenFix it again and fix it again. And i go through, you know, seven, eight drafts of a book,. And i've been doing this 25 years, and i'm still trying to make it so that when you get to the end of the lightning rod, you go, oh, crap. I'm so surprised by

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