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How to Find a Good Company

Get Started Investing

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The Role of Moats in Investing

A company like Apple has a strong brand advantage. And so no competitor can rip them off. They might have found technology that allows them to produce a product at an incredibly low price relative to their competitors. The thing to remember with moats is that they're not written down on any of the balance sheets or income statements. These are things that you need to determine as an investor as to why these businesses are so successful. Once you identify that moat, I guess if the reason you're investing in the company is based on the moat, you need to ensure that you keep track of it.

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