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Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt
The Diary Of A CEO with Steven Bartlett
The Mistakes We've Made in Marketing
Brudon's marketing has been so bold and it's been so standout. A lot of them are like parodies or they're like taking the piss of big corporations. Some of them though, even the example you gave there, they're complaining about your own beer. What is the line between like truth when you're doing these stunts and virality for you? And where do you play?
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