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Chipotle: Steve Ells (2017)
How I Built This with Guy Raz
Chipole - A Novel Experience
I remember customers coming in, they have to say, well, what is that? Pla, poodle, potl, polte. And then you had to walk up to the counter and actually rebuild your berido. This was thist was confusing to a lot of people. They said, what woul d you have? And i said, well, have all these things here. There's feridos, and in the berido, rice and beans and meats and salces....
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