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35: The Full Story of Colin and Samir

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How to Be a Better Creator

I speak to so many brands and they still look at it almost like, I don't know, in this country anyway, very 2016 Instagram as being the creator. There's such a distinction between somebody's focus on TikTok to somebody's driving on YouTube or even the strand of the genre. They don't really understand yet. So yeah, there's almost an education job, I think, in a bridging between creators and the more corporate world.

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