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Bloomberg Intelligence
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The TikTok Dilemma: Impacts of a Potential Ban
This chapter analyzes the implications of a potential TikTok ban by the Supreme Court and its effect on user engagement across social media platforms like Instagram and YouTube. It discusses the financial ramifications for TikTok amidst growing security concerns and highlights the shifting landscape for small businesses reliant on its advertising power. Additionally, the conversation touches on the paradox of Chinese apps thriving in the U.S. while American counterparts face restrictions in China.
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