Sleeping Barber - A Marketing Podcast cover image

SBP 030: Solving for Incrementality, with Avinash Kaushik

Sleeping Barber - A Marketing Podcast

CHAPTER

Balancing Efficiency and Effectiveness in Marketing

They discuss the need to find the right balance between efficiency and effectiveness in marketing, emphasizing the importance of focusing on outcome metrics and avoiding vanity metrics. They also mention the eight rules for selecting the right key performance indicators (KPIs) and offer to share them for the newsletter.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner