Iselic, It's Not Anything, Right?

Iselic: Back in the day, it was just harder to measure anything. Now you can see who's engaging with it, how many people are engaging with it. You need to reach a high quality audience and you have to hit those tipping points for them to take action. If i do this one test and see this one spike, like, yes, i got engagement. And then making sure you have like, a a attribution window of sailing nine.