The Lightbulb Moment

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In 1994 I was getting my first master's degree in kinesiology and we were doing a randomized trial with cancer survivors looking to see if exercise could significantly benefit this group compared to a group that didn't exercise. Almost everyone stopped exercising when their commitment to our study ended, so I thought wow if people who faced life-threatening illness do not feel comfortable or have the skill set to sustain a self-care behavior like physical activity we have a real problem in our society. That's when the well the light bulb went off in my brain literally I remember a light bulb and I said this is my problem and I'm going to solve itSo all the education and the work I've done has

This week I was privileged to welcome Michelle Segar to the show to discuss her new book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. Michelle is a researcher at The University of Michigan who studies sustainable behavior change and the science of habits. In this conversation Michelle unpacks the science behind our choices and explains how thinking around behavior change has often made the mistake of an all or nothing approach to changing our habits and lifestyle.

The Joy Choice offers a fresh, brain-based solution that turns the old behavior-change paradigm on its head. This groundbreaking book liberates you from the self-defeating obligations and rigid requirements of past diet and workout regimens and reveals what emerging research suggests really drives the consistent choices that power sustainable change.

Michelle Segar, PhD is an award-winning lifestyle coach and sustainable behavior change researcher at the University of Michigan. For nearly three decades, she has pioneered methods to create sustainable healthy behavior changes that are being used to boost patient health, employee well-being, and gym membership retention.

Website: https://michellesegar.com

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