Why Shakespeare Became an Icon

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My Guest: Helen Lewis is a staff writer at The Atlantic and author of The Genius Myth: Great Ideas Don't Come from Lone Geniuses. 

Notes:

• Shakespeare: Talent + Luck + Timing - William Shakespeare died in 1616 at age 52, celebrated but not yet immortal. His icon status required massive luck: friends published the First Folio (saving King Lear), then 50 years later, Charles II reopened England's theaters after Puritan closures and needed content. Companies turned to Shakespeare's IP, adapting his work (including changing tragedies to happy endings). Helen: "If anyone deserves to be called a genius, it's him. But he died as a successful man of his age.
• Scenius Over Genius - Brian Eno coined "scenius" - places that are unusually productive and creative. Shakespeare moved from Warwickshire to London for the theaters and playwrights. Helen: "You don't just have to be Leonardo, you also need Florence... Where do you find the coolest, most interesting bleeding edge of your field?" Modern example: Joe Rogan's Comedy Mothership in Austin created an alternative to LA/NYC for comedians like Shane Gillis and Tony Hinchcliffe. Ryan: "Put yourself in rooms where you feel like the dumbest person... force you to rise up, think differently, work harder."
• Tim Berners-Lee vs. Elon Musk - Tim Berners-Lee invented the World Wide Web. Has knighthood, lives an ordinary life, kids named Alice and Ben. Most people have never heard of him. Elon Musk has a lot of children, talks about his genes needing to live on, and lives a very public life. Helen: "We overrate the self-promoters, the narcissists. We demand oddness and specialness... We don't call modest people geniuses because they're too normal." Elizabeth Holmes (Theranos) and Sam Bankman-Fried (FTX) exploited this - looked like a genius (Steve Jobs cosplay, messy math prodigy) but stood on houses of cards.
• Trauma and the "I'll Show You" Engine - Matthew Parris wrote Fracture after noticing how many "great lives" had traumatic childhoods - loss of parents, being unloved, bullied. Helen: "I don't think that's necessarily genius in objective achievement. It's more like a hunger for recognition or fame... a kind of 'I'll show all of you' engine."
• Stephen Hawking on IQ - Stephen Hawking: "I have no idea. People who boast about their IQ are losers." The Flynn Effect shows average IQ rose over the 20th century through better nutrition, schooling, and living conditions. Higher IQ correlates with better outcomes. But at the top end, every IQ point ≠ is one success point. Christopher Langan (the highest IQ guy) thinks he has a theory to overturn Einstein, and that Bush did 9/11 to cover it up. No history of achievement. Helen: "Smart people don't always prosper. You need the gears that connect the engine to the wheels on the road."
• Conspiracy Theories: Narcissism as Driver - Narcissism is the most correlated personality trait with conspiracy thinking. Helen: "The sheeple, the NPCs think this, but I alone have seen the truth. It positions you as the protagonist of reality." The Internet is a "confirmation bias engine." But conspiracies are sometimes true (Epstein's corrupt plea deal), which is why conspiracy thinking persists. Researcher Karen Stenner's solution: Get back to depoliticized conspiracies like Bigfoot, crop circles, Area 51 - harmless things that got people outside instead of "shoot up a pizza restaurant."
• The Beatles: Finiteness Creates Legend - Psychologist Han Isaac said geniuses should either die before 30 or live past 80. Middle is "eh." The Beatles had both: a short career that ended definitively, then John Lennon was shot at 40, frozen in time. Paul McCartney lives on, performs at Glastonbury with John's vocals. Craig Brown: "The Rolling Stones just go on and on, but there's never as much of the Beatles as you want."
• Quality Over Quantity - Helen: "Incentive now is producing constantly for algorithms... That's neither fun nor produces the best work." Early career: say YES. Later career: "The most important thing you can say is no." Her metric: "Can I say honestly, that was the best I could do? I didn't cut corners. That's the metric." Podcast: advised to do 2-3 episodes weekly for rankings, has been doing weekly for 10.5 years. Shows that went daily? He stopped listening. "I'm gonna increase the quality bar, not the quantity." Robert Greene: "Do not speak unless you can improve upon the silence."
• Improving the Silence - "My dad's not the loudest at family gatherings, doesn't have the most words, but when he speaks, we all stop and listen. That's who you want to be." Applies to meetings: people vomit garbage to show how smart they are instead of waiting for something valuable. When you speak, people should want to listen.
• Thomas Edison: Execution Over Ideas - The Light bulb wasn't Edison's conceptual innovation - the idea dated to Humphrey Davy. What was incredible: Edison made it work (vacuum seal, filament) and created the New York power grid. Helen: "Lots of people can have the idea that a man should be an ant. Not everybody can write the Ant-Man screenplay and have it produced." His Menlo Park lab lasted because he worked with brilliant people on problems they cared about. Logbook shows assistants' names on breakthroughs - collaborative. We underrate logistics and execution. Most "light bulb moments" are actually slow, incremental, contested creations.
• Why Helen Chooses Teams Over Independence - Could go independent on Substack for more money. Works at The Atlantic for: resources, legal support, editorial integrity, and colleagues she doesn't want to let down. Helen: "You must have people in your life, you think, I wanna do work that they like. Finding those people who make you your best version of yourself." Ryan connects to athletics: "Being surrounded by people better than me forces me to raise my game. That's why we want to be part of a great team."
• Sample First, Specialize Later - High achievers have "hot streak" later, but sample early - trying different things, learning transferable skills. Helen: "Take the first job at a publication you could learn from. Even if not wildly interested, if it's good and they'll hold you to high standards, do it. Your second job is infinitely easier to get than your first."
• Work Around People Who Care - Helen: "If you work somewhere where no one cares, it's very hard. You can't care on your own. You'll become infected by the apathy around you." Nothing is more boring than a job you don't care about.
• Don't Wait to Live - Some devote long hours to something for money, promising they'll retire at 30 and then live. Helen: "What if you spent all that time chasing something and then you get hit by a truck? Don't wait for it. Just try and enjoy what you're doing right now."
• Quotes:
  • "You don't just have to be Leonardo, you also need Florence." 
  • "We overrate the self-promoters and underrate the humble achievers." 
  • "Smart people don't always prosper. You need the gears that connect the engine to the wheels." 
  • "The most important thing you can say is no." 
  • "Do not speak unless you can improve upon the silence." - Robert Greene
  • "You can't care on your own. You'll become infected by the apathy around you." 
• It’s funny that we have come to use the phrase ‘lightbulb moment’ to describe a momentary flash of inspiration, because the birth of the lightbulb was slow, incremental, and highly contested.