Psychology of Customer Success cover image

Mind Games: Using Psychology to Boost Customer Success

Psychology of Customer Success

00:00

Understanding Customer Motivations

This chapter explores the significance of grasping customer motivations and behaviors to effectively influence their actions. It emphasizes the psychological aspects of decision-making, including loss aversion and cognitive biases, while highlighting the importance of framing conversations to align product usage with desired business outcomes.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app