Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to shift from “pretty” to “profitable.” From bridging the communication gap with design teams to using data to override subjective bias, this episode delivers actionable strategies to help CMOs, creative directors, and brand owners finally align aesthetics with ROI. If you’re ready to stop wasting ad spend and start scaling smart, this episode is your new playbook.
Chapters:
- 00:00:00 - Kicking Things Off: Welcome to Perpetual Traffic
- 00:00:43 - Why Creative Is the Secret Weapon in Modern Marketing
- 00:02:21 - Meet Lauren Schwartz: The Creative Brain Behind the Conversions
- 00:04:42 - Cracking the Code on Creative Teams (Without Losing Your Mind)
- 00:08:26 - “I Just Don’t Like It”: Turning Vague Feedback into Winning Ads
- 00:20:22 - Brand vs. Performance: Who Wins and Why It Matters
- 00:24:22 - The Lip Gloss That Crushed It: How Raw Content Drives Real Sales
- 00:29:19 - Luxe Meets Lo-Fi: Finding the Sweet Spot for Scalable Ads
- 00:32:06 - How to Sell a Look (and Skyrocket Your AOV)
- 00:35:35 - Smart Creative for Beauty Brands That Actually Moves Product
- 00:38:04 - Stop Selling Products—Start Telling Stories That Convert
- 00:45:30 - Wrapping Up: What’s Next in the Creative Series
LINKS AND RESOURCES:
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Mentioned in this episode:
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