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12min chapter
Say No by Default
REWORK
Embracing Simplicity in Business
This chapter explores the impact of cowardice in decision-making within business, emphasizing the importance of clarity and simplicity in product offerings. Using examples like Steve Jobs at Apple and the brand Pinkberry, it argues that a focused approach leads to better consumer understanding and successful innovation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode