This chapter explores Apple's AI marketing strategy, the enhancements to Siri and its integration with third-party apps, the collaboration with OpenAI for chatGPT, user experience emphasis, personal context, privacy in AI, and the introduction of the iPad calculator app blending simplicity with advanced technology.
Apple made its much-awaited announcement about AI today. NLW covers everything that was said, and how Apple is trying to distinguish itself from competitors.
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