Mobile Apps for Political Campaigns and Advocacy, with Thomas Peters
Social Media and Politics
00:00
What's the User Experience of a Smartphone App?
90% of time spent on smartphones is spent on apps. If you don't offer your top supporters a smart phone app, you're competing for their attention in that last 10%. The onboarding process is always a balance between keeping it simple but also capturing enough real data to start creating value for the client. And then once you've filled out that personal profile, the first thing we show you is our news feed.
Play episode from 05:53
Transcript
