A lot of these influencers and content creators are having success now, but they don't realize that they're building a personal brand that is unsustainable. You know, you do have people like like Robert Patters, Robert Patters and like the dude from like Twilight and all that stuff,. He hated Twilight, he thought it was garbage, but you didn't, you know, at the time, he can't say that and enter from us because that's the law. But eventually, I'm sure those, those lapsed. It's going to be really interesting to see what happens.

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