Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Chris Voss: Interview with a Master Negotiator

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

How to Create Urgency to Keep People Up at Night

The biggest challenge I see sales reps having is creating urgency. What's top of mind with people? And what can you count on to consistently eat at people? So yeah, you got to get in their head and find out what's keeping them up at night.

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